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How to Begin Translating Your Content for Global Audiences
“Mini dictionaries of German dialects” by kaleissin on Flickr Whether your company is looking to enter a foreign market or is already there, at some point you’ll likely be faced with overseeing the...
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How Do E-Books Fit Into Your Marketing Mix?
When companies start thinking about content marketing, often the first types of content that come to mind are blogs, social media, white papers, and/or video. But the beauty of content marketing is...
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The Essentials of Book Publishing for Content Marketers
Business books printed by Blurb. It’s clear that various brands are effectively using books as smart, strategic additions to their marketing mixes. While e-book sales continue to increase, marketers...
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The Essentials of E-Book Publishing for Content Marketers
Credit: kodomut via Flickr With more companies tapping into the marketing opportunities provided by book publishing, we recently looked at the essentials of the publishing process for print. Today, we...
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Understanding the Content Your Buyers Want: Part I
Photo Credit: Valezki via Flickr If you are currently creating or maintaining a content marketing initiative, you probably already know that content marketing is a balancing act. On one hand, you have...
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How to Build a Team to Create the Content Your Buyers Want: Part II
Photo Credit: Valezki via Flickr Once you understand the content your buyers want, it’s time to give it to them. So, how do you do that? Today let’s talk about building your content team. Leverage...
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From Page Tables to Content Templates
This summer, we talked about sneaking some content strategy into your projects. And one of our suggestions was to use page tables whenever possible—identifying strategic direction on a page-by-page...
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What Does Your Designer Need To Know About Your Content?
Photo credit: Lifeblue via Flickr A couple months ago, we talked about making a business case for a content-first approach. What we didn’t talk about then was how that content-first approach works—and...
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The Sales Funnel is Dead (So Let’s Talk About How Your Customers Are Really...
Once upon a time, ad agencies ruled the roost. You already know this. It’s why we have shows like Mad Men, where what it took to sell things was just some really smart, gorgeous advertising. It was all...
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The New Role of the Marketer
“SiriusDecisions estimates that the buyer’s journey is 70% complete by the time a sales person is contacted.” – Eloqua’s Grande Guide to Sales Enablement Let’s pause here and take that in. 70% of your...
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Is Useful Marketing Content Your Priority? It Should Be.
You probably already know that the gap between marketing a few years ago and marketing now is a massive one. The sales funnel has become less like a funnel and more like a maze. The role of the...
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Content for the Top, Middle, and Bottom of Your Sales Funnel
No one is calling. The sales funnel is changing. Customers at the top of today’s sales funnels are invisible to businesses, researching, reading, and evaluating companies without ever picking up the...
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The New Role of Sales (As Dictated by Content)
Keep communication lines active between sales & marketing. Photo credit: Nicholas Smale A few weeks ago, we talked about Eloqua’s research on today’s sales funnel, which tells us that as much as...
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Content Re-Use to the Rescue
Photo Credit: Steve Snodgrass One of the most common concerns for businesses considering content marketing is this: “I would start a blog/newsletter/campaign…but how will I possibly come up with enough...
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Content Re-Use: Two Strategies to Free Up Time & Save You Money
Last week, we talked about two common content marketing concerns—generating ideas for engaging content and having the time to produce that engaging content—and I proposed that part of the solution is...
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3 Content Lessons Big Organizations Can Learn From the British Government
If you work in a large organization, chances are you’ve run into some content challenges that feel pretty darn overwhelming. After all, auditing 10,000 pages, running multiple blogs and social media...
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What does your developer need to know about your content?
Photo Credit: Lindsey Bieda We talk a lot about content problems—how to identify them, solve them, and make everything a whole lot better. But sometimes it’s important to take a step back and ask where...
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Your Company Needs a Brand Personality
In the last year or so, I’ve noticed a brilliant shift in the world of online marketing. As you know, many of the companies that are growing at a fast clip are using content marketing. They’re...
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Your Sparkling New Brand Personality & How It Impacts Everything Else You Do
Photo credit: Kyle Hale In my last article, I talked about why it’s not enough to keep a blog, run a newsletter, or start up a Twitter account. Content marketing is a fantastic strategy for many...
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What is Content Marketing and Why Now?
What is Content Marketing? (Image credit: Horia Varlan) Content marketing. It’s something we talk a whole lot about here at the Content Marketeer. We try to offer insights into the latest industry news...
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